Signalcentral_banner_160517_v2.png

Christopher Bazett

Recent Posts

How Data Science Adds Value to Credit Card Loyalty Programs

Posted by Christopher Bazett on Mon, Oct 06, 2014

Most redemption programs suffer from the same challenge: delivering rewards that customers actually want. To make this possible, the programs offer ever-more rewards, which puts the onus on the customer to find desirable ways to spend their points. In the end, redeeming points can be more of a chore than a reward, ultimately diminishing the value of the very program that was supposed to create value and differentiation in a crowded space. But with millions of customers, no one (or even 100) reward(s) will meet the desires of everyone. So what are credit card issuers to do? How do they put the value back into these programs, so customers are incentivized to choose one card over another?

Read More

Topics: Data Science, Marketing