Opera Solutions recently hosted the New Jersey Technology Council’s FinTech Conference. This post is a reflection of our observations from that day.
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A new report, featured in The New York Times, highlights the benefits of Big Data and machine learning in the airline industry and beyond.
The travel industry has always been a vast data collector. Every airline reservation, every hotel booking, every car rental ends up in a conventional database of structured data. But today Big Data — the unstructured data that includes ratings on blog sites, likes on social media, conversations with call centers, customer clickstreams, and more — is becoming increasingly important in determining how travel companies keep customers coming back.
Topics: Big Data, Machine Learning, Signals, Marketing