---
title: "SXSW Interactive — \"For Big Data, We Need Machines and Humans\""
description: "On Sunday, March 11 Opera Solutions CEO Arnab Gupta led a solo talk at SXSW Interactive titled \"For Big Data, We Need Machines and Humans.\""
---

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# SXSW Interactive — "For Big Data, We Need Machines and Humans"

Posted by [Todd Higginson](https://blog.operasolutions.com/author/todd-higginson) on Mon, Mar 12, 2012

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On Sunday, March 11 Opera Solutions CEO Arnab Gupta led a solo talk at SXSW Interactive titled "For Big Data, We Need Machines and Humans." His highly anticipated talk covered how the perception of man vs. machine is not accurate as the collaboration between man and machine is more powerful, and allows for humans to reach their full potential.

Watch the full talk below.

 Topics: [Events](https://blog.operasolutions.com/topic/events), [Arnab Gupta](https://blog.operasolutions.com/topic/arnab-gupta), [Videos](https://blog.operasolutions.com/topic/videos)

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