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How Predictive Analytics Can Rescue the Retail Industry

Posted by Georges Smine on Tue, Jul 25, 2017

Many people are under the impression that great marketing is an art, but the field of data science has introduced a scientific component to marketing campaigns. Clever marketers are now relying on data more than ever to assess, test, and plan their strategies. Although data and analytics will never replace the creative minds behind the best marketing campaigns, they can provide marketers with the tools to help improve performance. 

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Topics: Data Science, predictive analytics