LONDON and JERSEY CITY, N.J., Oct. 21, 2011 — Opera Solutions, LLC (www.operasolutions.com) a global leader in machine-learning science and advanced Big Data analytics, is pleased to announce that international marketing expert Denyse Drummond-Dunn has joined Opera's Advisory Board. Denyse is the President of C3Centricity, the Customer, Consumer and Client (C3) Centricity experts.
Denyse is a lifetime advocate of product personalisation, including leading Consumer Excellence for Nestle for over six years on well-known household brands such as Nescafe and Kit Kat. She has built a career in Customer Relationship Management (CRM) market research, customer insight and strategy development. She has spearheaded efforts through multinational corporations, including Philip Morris and Gillette, to connect and integrate information systems in order to deliver consistent data for deeper insights and better product and service development.
Customer centricity is at the heart of Opera's business, not least in its impressive capacity to build personalization into data-driven marketing efforts. Opera Solutions' Big Data analytics capabilities use cutting-edge techniques to undertake predictive modelling and turn mountains of information into better and more profitable decisions taken on business's front lines.
The synergy between Denyse's philosophy and experience and Opera Solutions' approach to Big Data analytics is unmistakable and genuinely radical: starting with consumers and then working back to the product in order to optimize satisfaction and sales.
Commenting on her role, Denyse said:
"Marketers face a tough challenge. Getting consumers to part with their hard-earned cash at a time when everyone is worried about the economy is a big ask. Understanding what motivates your customers is the only way to make your product or service relevant to them. Armed with this knowledge, you can excite and engage consumers. Without this understanding, you might as well pack up and go home. The difference between those who succeed and those who fail is insight – and that can only come from data."
"But unravelling huge amounts of data can be a daunting task and with so much information out there, it can be hard to see the wood from the trees. Companies need intelligent bite-sized chunks that provide real insight to drive successful marketing campaigns that capture the imagination of customers. And what excites me about Opera Solutions is that it has the technology to power inspiring, innovative and successful campaigns by helping the marketing industry understand long term what matters most to their audiences," Denyse concluded.