Conventional wisdom leads you to think that when a company knows its customers, it ends up providing better service, increasing loyalty, and generating more sales. Right?
Yes, but the truth lies between what is desired and what is achieved.
Opera Solutions has been helping Fortune 500 companies apply Big Data analytics to address challenges in operations, sales, and marketing, among other business functions. In today’s business climate, one of the most relevant challenges is how businesses can most effectively grow revenues from their existing customers. We have chosen this to be the topic of our next webinar.