--- title: "Opera Solutions' Blog: The Hottest Spot for Practical AI and Big Data Science | John Mack and Sarah Anderson" description: Opera Solutions is the largest independent predictive analytics company in the world, providing Practical AI and Big Data Analytics as an ongoing service to blue-chip clients across the globe. --- [![](https://blog.operasolutions.com/hs-fs/hubfs/Opera_Solutions_Logo_Standard_RGB-72.png?width=369&height=202&name=Opera_Solutions_Logo_Standard_RGB-72.png "Opera_Solutions_Logo_Standard_RGB-72.png")](https://www.operasolutions.com/) ![Blog_Header-4](https://blog.operasolutions.com/hs-fs/hubfs/Blog_Header-4.png?width=3377&name=Blog_Header-4.png "Blog_Header-4") [![Blog_Banner_v3](https://blog.operasolutions.com/hs-fs/hubfs/Blog_Banner_v3.png?width=3713&name=Blog_Banner_v3.png "Blog_Banner_v3")](https://blog.operasolutions.com) ## John Mack and Sarah Anderson ### Recent Posts ## [How to Transform Marketing with the Membership Economy and Advanced Analytics](https://blog.operasolutions.com/how-to-transform-marketing-with-the-membership-economy-and-advanced-analytics) Posted by [John Mack and Sarah Anderson](https://blog.operasolutions.com/author/john-mack-and-sarah-anderson) on Wed, Nov 30, 2016 - [Tweet](https://twitter.com/share) [![membership economy_blog.jpg](https://blog.operasolutions.com/hubfs/membership%20economy_blog.jpg)](https://blog.operasolutions.com/how-to-transform-marketing-with-the-membership-economy-and-advanced-analytics) --- *Everyone wants to belong. But how can that basic human need coexist with the commercial needs of a business so that both the customer and the business find the relationship beneficial? Big Data analytics makes it possible while also opening new possibilities.* History is replete with examples of human beings finding ways to connect with one another. We form tribes, congregations, clubs, and entire societies. We develop communications channels and pass specialized content through those channels. Even efforts to divide these groups and disrupt these channels simply engender new ones and actually help strengthen our identity as individuals. This pattern has continued to evolve with the advent of the digital age and extends to peoples’ relationships with products and services. Are you loyal to Mac or PC? Do you use Facebook or Instagram? Are you enrolled in Amazon Prime? Are you a Netflix subscriber? This need to identify one’s self with a larger group is a primal human instinct no matter how contemporary the group. 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