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Jim Munz

Recent Posts

Analytics: How to Predict Consumer Behavior

Posted by Jim Munz on Tue, Apr 16, 2013

The New 1:1 Marketing Approach in Four (Not-So-Easy) Steps

The concept of 1:1 marketing generated a lot of hype — ten years ago. It changed the way companies reached their customers, creating that illusion that personalized marketing was actually… well, personal. But it also raised expectations of customers. They became acutely aware that their actions — especially those online — were tracked and used for marketing purposes. Eventually, they ignored companies’ attempts to advertise based on a search term or status update. “Really? Just because I posted that I’m baking cookies with my son does not mean I want to buy Chips Ahoy right now.”

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Topics: Big Data, Data Science, Signals, Marketing