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title: "Opera Solutions' Blog: The Hottest Spot for Practical AI and Big Data Science | Jim Munz"
description: Opera Solutions is the largest independent predictive analytics company in the world, providing Practical AI and Big Data Analytics as an ongoing service to blue-chip clients across the globe.
---

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## Jim Munz

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## [Analytics: How to Predict Consumer Behavior](https://blog.operasolutions.com/bid/262191/analytics-how-to-predict-consumer-behavior)

 Posted by [Jim Munz](https://blog.operasolutions.com/author/jim-munz) on Tue, Apr 16, 2013

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[![](https://blog.operasolutions.com/hs-fs/file-29573750-jpg/images/dreamstime_l_27398840_cropped.jpg)](https://blog.operasolutions.com/bid/262191/analytics-how-to-predict-consumer-behavior)

***The New 1:1 Marketing Approach in Four (Not-So-Easy) Steps***

The concept of 1:1 marketing generated a lot of hype — ten years ago. It changed the way companies reached their customers, creating that illusion that personalized marketing was actually… well, personal. But it also raised expectations of customers. They became acutely aware that their actions — especially those online — were tracked and used for marketing purposes. Eventually, they ignored companies’ attempts to advertise based on a search term or status update. “*Really? Just because I posted that I’m baking cookies with my son does not mean I want to buy Chips Ahoy right now.”*

[Read More](https://blog.operasolutions.com/bid/262191/analytics-how-to-predict-consumer-behavior)

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