The New 1:1 Marketing Approach in Four (Not-So-Easy) Steps

The concept of 1:1 marketing generated a lot of hype — ten years ago. It changed the way companies reached their customers, creating that illusion that personalized marketing was actually… well, personal. But it also raised expectations of customers. They became acutely aware that their actions — especially those online — were tracked and used for marketing purposes. Eventually, they ignored companies’ attempts to advertise based on a search term or status update. “Really? Just because I posted that I’m baking cookies with my son does not mean I want to buy Chips Ahoy right now.”

After spending several painful months negotiating contracts with your vendor partners and haggling over every cent for IT resource rates, you finally managed to get the best rate card across multiple roles and geographies. So with a little help from some run-of-the-mill, rate-compliance monitoring system, the hundreds or thousands of projects with these contracted vendors will run on cruise control, right? Wrong. A few months down the line, you’ll notice you are paying more for every hour of work than you were prior to the rate negotiations, even though the rates were negotiated down by 5–10% across the board.

Here at Opera Solutions, we eat, drink, and breathe the concept of Man + Machine. But its implications hold power in any organization that’s trying to leverage its data to improve its bottom line. In medicine, trading, and many other domains, humans can achieve extraordinary (possibly even super-human) results when partnered with a machine. This is because people and machines each play an important role in extracting meaning from Big Data flows.

More active management by acquiring servicers drives success 

A research report published today by Opera Solutions said that transferring RMBS portfolios to new servicers is working. The study showed that new acquirers more actively managed their portfolios, resulting in faster liquidations and better performance on modified loans. It indicated increased stability in the RMBS market overall.

Why we should stop talking about Big Data and start talking about Big Signal.

“Big Data” seems to be the phrase on everyone’s lips these days — the new Big Bandwagon for enterprise, government, investors, and entrepreneurs. But I would respectfully submit that the term may be missing the point… and those who continue to define the phenomenon in that way may miss the first wave of the real opportunity.

 OSGS Recognized in Safety & Security Category

NEW YORK, NY, March 22, 2013 — IDG’s Computerworld Honors Program has named Opera Solutions Government Services (OSGS) as one of its 2013 Laureates. IDG’s award honors visionary applications of information technology promoting positive social, economic, and educational change.

Opera Solutions is proud to be ranked the #2 Pure-Play Big Data vendor by Wikibon, as cited by Forbes.

Among vendors that derive 100% of their revenue from Big Data products and services (as estimated by Wikibon), Forbes.com singles out the top 10, and Opera Solutions ranks #2, just behind Splunk. The complete “Big Data Vendor Revenue and Market Forecast 2012–2017” report is publicly available and lists over 60 Big Data vendors with total 2012 revenues of over $11 billion. 

NEW YORK, N.Y., Nov. 15, 2012 — Opera Solutions, LLC, a leading global Big Data science company, today announced that it has been selected by the Centers for Medicare & Medicaid Services (CMS) to provide advanced analytics to enhance operational controls and prevent fraud in federally funded Health Insurance Exchange Operations (“HIX”) managed by CMS’ Center for Consumer Information and Insurance Oversight (CCIIO). Opera Solutions will apply its unique healthcare claims data anomaly detection experience, in tandem with its extensive origination/eligibility and fraud detection expertise, to support CMS’ rollout of the Exchanges that begins in January 2014.

ATLANTA, G.A., Nov. 13, 2012 — LexisNexis Risk® Solutions today announced that Opera Solutions, LLC, a leading global Big Data science company, has chosen HPCC Systems®, an open-source, enterprise-proven platform for Big Data analysis and processing, as one of the processing components in its Vektor™ Big Data platform. Opera Solutions, whose global customers are in data-rich industries, will leverage the HPCC Systems’ platform to rapidly process and analyze large internal and external data.