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Sarah Anderson

Recent Posts

The Data-Driven CMO: Opera Solutions Announces New Podcast Series

Posted by Sarah Anderson on Tue, May 09, 2017

Opera Solutions is pleased to announce its new podcast series, the Data-Driven CMO. With an increasing focus on technology and Big Data, the marketing profession must rapidly learn how to use such technologies as predictive analytics, machine learning, and artificial intelligence. 

At Opera Solutions, we have helped several global companies transform their marketing using our predictive analytics software. However, technology and products are only part of the story, and we wanted to bring the organizational and human perspective on this transformative shift to light. Our new podcast series opens the discourse through direct conversations with some of the most technically adept marketing leaders. 

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Topics: Big Data, Analytics, Marketing

Why Retailers Must Win Millennials — And How to Do It

Posted by Sarah Anderson on Wed, Apr 12, 2017

What’s the big deal about Millennials? For starters, they’re now the biggest demographic in America. But their needs are unlike any generation before them. Here’s what retailers must know to succeed in marketing to this 80-million–strong population.

Millennials are now the largest living generation in the United States, according to the US Census Bureau. Defined loosely as those born from the early 80s to the early 2000s, Millennials account for roughly 25% of the US population at 83.1 million, exceeding the 75.4 million Baby Boomers in the country. They grew up with household computers, cell phones, and myriad other forms of technology, and they entered the work force during the Great Recession, which has made them price-conscious, tech-savvy shoppers — and robust savers. About half of them still live at home, and they’ve taken over the work force. While most are holding off on marriage, nearly 40% have children and 9% live with domestic partners, indicating that they’re starting families and establishing households (i.e. shopping and spending). Perhaps the most telling stats come from a study from FutureCast, which says that Millennials’ purchases are most influenced by their social circles and that they’re the first generation to influence older generations.

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Topics: Big Data, Data Science, Marketing

CMS Chooses Opera Solutions for Analytics — Again

Posted by Sarah Anderson on Tue, Nov 17, 2015

Once again, we are pleased to announce that CMS, the Centers for Medicare and Medicaid Services, has chosen Opera Solutions for a three-year, $28 million contract that will enable Opera Solutions to provide the operational analytics that drive the Health Insurance Marketplaces of the Affordable Care Act. In this role, Opera Solutions will continue to build on the strong foundation it has built in the first three years of this relationship, adding more advanced analytics and ensuring data integrity across the widespread, diverse data environment within CMS.

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Topics: Healthcare, Press Releases

Analytics in Healthcare: How to Survive the ICD-10 Transition

Posted by Sarah Anderson on Thu, Oct 01, 2015

Is now the right time to add machine-learning analytics into your charge-capture management system?

ICD-10 is here and chances are, as a provider, you’re as ready for it as you can be, knowing there could be some hiccups and impact on revenues. Most predict that the impact will be confined to inpatient revenues, driven by significant adjustment issues in grouper methodologies. But what if the impact extends well beyond that, to outpatient revenues?

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Topics: Healthcare, Machine Learning

3 Big Ways Analytics Will Improve Summer Travel

Posted by Sarah Anderson on Tue, May 26, 2015

Travel season is upon us, and what used to create excitement and anticipation now creates dread and anxiety. Flying is certainly not what it used to be, but thankfully, it’s also getting a little bit better, thanks to data science and advanced analytics. The world’s largest airlines generate and consume huge amounts of data on hundreds of millions of passengers, and that data is finally paying off for travelers. Of course, not all airlines use data the same way, and some of them hardly use it at all. But here, we take an inside look at those that do to give you the three best ways advanced analytics are improving the travel experience for over 200 million passengers.

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Topics: Signal Hub Technologies

The Realization of Personalized Marketing

Posted by Sarah Anderson on Thu, May 07, 2015

2015 could be the year that true personalization finally takes hold, but to achieve it, you’ll need to change the way you think about marketing.

Customers expect to be treated as individuals. They require relevancy and prefer having a relationship with a company that keeps track of their preferences, purchases, and correspondence. Customers are ready for personalized marketing, and now, finally, more and more companies are, too.

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Topics: Analytics, Marketing

Retail Clinics and Their Financial Impact on Hospitals

Posted by Sarah Anderson on Wed, Feb 12, 2014

Since retail clinics started gaining popularity in 2007, healthcare professionals have been worried — for all sorts of reasons. Will patients still get the care they need? Will they visit their doctors less? How will these clinics impact patient volume in nearby emergency departments?

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Topics: Healthcare

Opera Solutions Wins Customer Value Leadership Award

Posted by Sarah Anderson on Tue, Feb 04, 2014

The Frost & Sullivan Customer Value Leadership Award is presented each year to the company that has demonstrated excellence in implementing strategies that proactively create value for customers. It recognizes the company’s inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion. Frost & Sullivan does not accept solicitations or applications for this award, instead basing its decisions on extensive private market research and confidential interviews with end users. Opera Solutions is proud to be the recipient of the 2013 Customer Value Leadership Award for Global Big Data Analytics.

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Topics: Big Data, Competitions

Arnab Gupta & Forbes Discuss the State of Big Data

Posted by Sarah Anderson on Wed, Jan 29, 2014

Forbes’ contributor Christopher Versace recently talked with Opera Solutions CEO Arnab Gupta about how Big Data is perceived in business today — and where it’s going in the future.

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Topics: Big Data, Arnab Gupta

How Machine Learning Will Affect Your Next Vacation

Posted by Sarah Anderson on Wed, Dec 04, 2013

You may not be paying much attention to data science, but it’s paying attention to you — and will deliver personalized search results in due time.

For those of us who prefer to stay on the shopping side of recommender engines, how online retailers seem to know which hotels we’ll book, what flights we’ll take, or what brand of pots and pans we’ll buy next is simply math, or for those of us with a little more knowledge, algorithms. For most everyone else, it pretty much falls under something more akin to science so advanced it might as well be magic. Of course, for the machine learning data scientists who create these recommender engines, all engines are different, complex — and definitely not magic.

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Topics: Big Data, Machine Learning, Competitions